Procedure Scenario You are a marketing manager or external marketing consultant who was asked by senior decision makers in an organisation to write an evaluation of the marketing mix for a product or service.
From identifying a new site to selling a house Bryant must make sure it provides the right homes in the right place at the right time. Assessments are due for submission as specified in the assessment schedule. Indeed in purchasing a capital good as important as housing, it would be surprising if ABC1 consumers were to purchase property that did not have a premium price reflecting premium quality.
Assessment description In a follow-up to Assessment 1, you will monitor the performance of recommended elements of the marketing mix against business objectives. You can also create your known templates for assessment evidence. Select the most appropriate mix and prepare to explain your assessment.
Identify and agree with your assessor on a real or simulated business for evaluating and determining the marketing mix for a product or service. The land buyer is responsible for negotiating the best possible deals and will often use estate agents to determine the availability of development land.
Estate agents provide weekly and monthly updates on market research, for example, informing Bryant what the second-hand market is doing and what competitors are doing.
Identify consumer priorities, needs and preferences and the way they impact the marketing mix. Assess the marketing mix in relation to the organisational, strategic and operational marketing objectives and complete the following: Your trainer will not be able to assist you in answering questions.
Assessment description You will write a report on a simulated or real organisation. Six months have passed. Document your evaluation of the marketing mix in a written report.
Meet with your assessor to discuss performance of the marketing mix against objectives. Some estate agents are land specialists and act as intermediaries in the sale of land. They are supported by the technical department who provide detailed studies of local plans.
Get the best assignment help from MakeMyAssignments. Identify specific objectives, for example, financial objectives, customer satisfaction objectives or operational efficiency objectives.
Evaluate products or services against marketing objectives, target market characteristics and desired positioning. All assessment answers should be submitted to the trainer in required format soft or hard copy as per trainer instructions with completed assessment cover sheet if required.
Monitor and adjust the marketing mix Performance objective You will demonstrate the ability, knowledge and skills to evaluate each component of the marketing mix and determine a suitable marketing mix for specific markets, as well as monitor and adjust the marketing mix.
You may refer to your student learning resources or any other relevant resources when completing your assessment. Where an assessment involves group discussions, you should consider the input of your group but submit an individual assessment to your trainer.
To achieve this objective, its production and sales activities are all geared towards emphasising the four core values of: Research and prepare the report. Evaluate the implications of altering one or more components of the marketing mix in relation to market factors and consumer response.
Instructions for completion are provided at the beginning of each assessment. You assessor will be looking for a report that demonstrates:BSBMKGB Establish and adjust the marketing mix 1. Introduction!
The Braaap organisation is a motorcycle manufacturing company driven by a vision of making motorcycling more enjoyable and more accessible. Marketing Mix Essay. ASSESSMENT Task 2 BSBMKGB ESTABLISH AND ADJUST THE MARKETING MIX PROCEDURES 1- SUBWAY Fred DeLuca founded the SUBWAY® chain in Connecticut, USA, in The company has since grown into a multi-billion dollar business, with more than 30, outlets in 87 countries.
Establish and Adjust the Marketing Mix. Establish and Adjust the Marketing Mix Monitor and adjust the marketing mix BSBMKGB Business Report: TOYOTA 1.
Introduction Toyota Motor Corporation (TOYOTA) is one of biggest automaker in the world. Main products are a passenger car, truck, bus, RV etc.
BSBMKGB Establish and adjust the marketing mix Assessment 1 Part A: The challenge is clear: you must build a new low cost airline in order to survive. Prepare a report for submission to the Directors for their consideration which includes information, figures, diagrams etc of the following%(8).
For the established companies, their aim would be to generate more business during slow or off season periods, and to expand the business into the newer markets. We will write a custom essay sample on Establish and adjust the marketing mix.
Establish and Adjust the Marketing Mix Monitor and adjust the marketing mix BSBMKGB Business Report: TOYOTA 1. Introduction Toyota Motor Corporation (TOYOTA) is one of biggest automaker in the world.Download